Business After 5 - July 18, 2012

Recently, we hosted the Barrie Chamber of Commerce Business After 5 at our office at 166 Saunders Rd., Unit 8, Barrie.  It was quite a crush with well over 110 people in attendance!  I wish I had pictures but the camera was left behind!  Stay tuned for the August Snap as there are bound to be pictures in it.

Thank you to all who visited and an extra thank you to Buffalo Wild Wing for providing hot wings throughout the night!

One common response from many of our guests was "I didn't know you do this." It is an ongoing issue for us to find exactly how to best market the company as we truly do a wide variety of things ranging from store fixtures, promotional materials, packaging, printing, garage systems and more.  Overall, all of our products and services go together to make us a "one-stop shop" when setting up or promoting your business.

We can help businesses in a variety of ways:

• Business cards
• Storefront signs, vinyl lettering for windows or walls
• Vehicle lettering or graphics
• Banners, promotional displays or stands
• Pamphlets, brochures, stickers, labels
• T shirts and other promotional items
• Wall systems for product displays
• New store set-up and design
• Packaging for goods including bags, tissue paper, boxes & ribbon

Please drop in to see us soon.  Regardless of whether you need our services, we like to meet and get to know the people in our local community so that we may refer people looking for products or services we do not provide.

Rebecca and Shawn Palmer

Washroom Advertising: Capitalizing on a Captive Audience

If you own a restaurant or business with multiple washrooms, have you considered advertising as an additional revenue stream?

Several businesses already feature marquee boards on the back of washroom doors.  Advertisers then pay to promote an event such as a concert, or support activities such as Kids Help Phone.  Chances are, if you are in a stall with an advertisement, you read the ad.  Unless you are in a washroom with interesting graffiti, there is not much else to stare at.

Many businesses will also post flyers in the bathroom but the look is often unattractive and the flyer easily damaged.  Another washroom option is the Marquee sign.


But marquee signs are permanent and posters may look ugly...

Yes.  Advertising signs are often fixed permanently to the door.  The poster can be changed, but the frame remains.

 

 Marquee signs provide the benefit of protection for posters and easy changes at the end of advertising campaigns.

QR codes

QR codes are everywhere so lets take advantage of them.  QR codes are a small square shape.  They are usually black but other colours have been known to work. QR codes could be the only object on a poster or, used in conjunction with another image. And, they can be made to go on removable material!

 QR codes can be scanned by your smartphone. The code then brings you to a selection of targeted information such as a website or contact information.  As gross as it may be, studies have shown a large number of people to use their smartphones in the bathroom!!

Removable stickers

The best choice for a bathroom door would be a vinyl sticker.  It is a little harder to remove and may damage paint.  But, the look is clean and there are no glaring pictures taking away from general bathroom ambiance (yes I like a fancy Moxie's style bathroom).

Another option is removable adhesive wall stickers.  These stickers can simply be peeled off the wall when the campaign is over or to be saved for another day.  In addition, removable wall stickers can be used around sinks, on outside of stalls, and on bathroom walls.

In all, the back of your bathroom door can be used to obtain additional revenue or share news about events or issues.  Restaurants may wish to feature specials or upcoming events.  Casinos could advertise upcoming concerts or gambling assistance programs.  Another option is to promote organizations such as MADD or Canadian Designated Driver.

Put your washroom to work!