Tuesday, June 14, 2011

Bagged to go!

Most retail stores package purchased products in some form of bag whether it is the customer's own bags or your own store bags.  Thus, store owners must think about what their customers will prefer.

There are kraft bags (paper), plastic bags, reusable bags (various materials) all available in a wide variety of colours, materials, thicknesses and even patterns.  How will your bag reflect your store?

Many high-end boutiques choose thicker, coloured plastic or kraft bags emblazoned with their logo.  This suggests the client should be proud to display the bag and also offers advertising to the business as the customer carries the bag with logo.  Grocery stores and markets are jumping on the reusable bag bandwagon and offering customers reusable bags, again emblazoned with logo.

Personally, I prefer the customized reusable bag as this bag will be reused again and again at various locations thus providing continuous bag recognition. Reusable bags are unlikely to suffer the fate of plastic bags that subsequently are collected and used for trash or canine clean-up.

So.  think about your bag options and give us a call.  You will be amazed at your choices!

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