It's trade show season!!

January 2012.  Many of us are starting to get ready for trade shows.  CGTA, home shows, business to business shows. 

You should consider several things before participating in your next trade show.

• What does your trade show display say about you?  
• Are your banners up to date or are they ragged and worn out?  
• Do you have a booth displaying relevant, eye-catching information or products?  
• How does your booth compare to other displays?

In addition to your booth or display, remember that the people operating the booth represent your company. 
Ensure your representatives work to engage their audience - a smile goes a long way!  If your rep is sitting in a chair looking like they would rather be ANYWHERE else, your company is losing opportunities and even a fancy booth will not change this.